AOL EU needed to re-evaluate its mobile technology strategy.
Mosaic Island led a strategic commercial review against key business objectives:
- Included a review of the technology landscape, competitive position and current deployed state in the EU and the US.
- Delivered a clear strategy enhancing distribution and innovation coupled with an 18 month delivery programme.
- Managed the delivery of new mobile portals.
- UK, Germany and France as well as a co-branded portal for Talk Mobile.
- Managed the delivery of key mobile services including mobile Ad server, email and a new download and alerts store on Web & Mobile.