Which? needed to re-engineer its online capabilities to exploit the Web channel. In 2007 we performed an initial Health Check to review existing capabilities and made a series of recommendations. Having done this we were then asked if we could implement those recommendations. This led to a £4.5m transformation programme that included:
- Re-engineering and upgrade of their Content Management System (CMS)
- Complete site re-design from scratch (including New IA and Usability)
- Development of a new comparison/e-commerce capability
- Build of all new components (security/access, tools, promotions etc)
Today we continue to provide an on-going “managed service” with an end-to-end delivery team for all their online evolutionary projects, BAU changes and support.
The Which? website is the largest paid-for consumer comparison site in the UK.