Established in 1957, Which? is a leading not-for-profit organisation providing independent advice and guidance on consumer products and services. As a household name it campaigns at the highest levels on behalf of consumers to make their voice as powerful as the organisations that they deal with. Whilst much of Which?’s information is freely available, it provides its membership of over six hundred thousand subscribers with a range of paid-for products and services including digital paywall content, the publication of reviews and lifestyle magazines, and over the phone based services.
Mosaic Island successfully delivered a three-year business transformation programme for Which?. This included the design and build of a new CRM platform to handle their sales, service, order fulfilment, and payments collection. Mosaic Island have supported the CRM platform for over 10 years since its delivery, continuously developing it to meet Which?'s needs over this period.
