The retail environment of today is moving from a transactional relationship to more of a customer experience, with stores vying to become destinations for their existing and potential customers.
Consumers are also increasingly connecting with brands and retailers across multiple touch points, through websites, mobile apps, social media, visiting the store and calling up. The consistency and relevance of that experience in each channel has been the primary driver for having a strong multichannel strategy.
From the CIO’s perspective, the challenge of keeping the balance between maintaining normal IT business operations together with drivingRead the White Paper
Despite much debate over recent years, the war between Agile techniques vs.Read the White Paper